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| Targeting the Spanish-Speaking Market |
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Latinos are now the largest ethnic minority group in the United States with a population that continues to grow. The buying power of this population cannot be ignored. In fact, many businesses are strategically targeting their products and services to the Spanish-speaking market. Hiring employees who speak Spanish is often one of the most important elements required to successfully capitalize on the growing financial influence of the Latino population. However, the inclusion of Spanish-speaking employees brings a distinct set of business, HR, and employment law concerns.
With its team of fully bilingual and bicultural HR professionals and employment law attorneys, Puente is uniquely equipped to provide you with strategic HR analysis and employment law compliance in the recruitment, training, and retention of the best Spanish-speaking employees. Puente can administer a proprietary Spanish proficiency test that is content, skill, and industry specific for prospective employees and existing staff. This tool is especially important if employers pay their employees a premium for their Spanish-language skills.
Once Spanish-dominant employees are hired, there are a number of HR and compliance issues that an employer must consider. Puente can assist you with all of these unique considerations including translating employee handbooks and policies, compliance and HR skills training of Spanish-speaking managers, and conducting workplace investigations of Spanish-speaking witnesses. As always, our approach to problem solving is objective, inventive, and multifaceted integrating principles of business, HR, organizational psychology, and law.
The following services are particularly useful to businesses
targeting the Spanish-speaking market:
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| Practical Pointers |
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| Visit this section for useful tips, sample forms, checklists and a variety of other HR, employment law, Spanish-language and business tools. |
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| E-Alerts |
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| View our archives of HR and employment law news updates. |
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